Gen6, they told me, reflects the company’s guiding principles: Test. Learn. Improve. “We’re slow to change,” one exec explained, “because we don’t beta test into our customer base. Other companies do.”
After a pretty distinct message of dissatisfaction from voters across the country, the Trump administration is now focused on actions
Shortly before NASGW last month, the industry was surprised when Beretta Holdings revealed a significant stock position in Sturm, Ruger.
California’s new law is more than an age verification to impede “ghost gun” manufacturing. It’s actually designed to slow, if not stop sales of repair or replacement parts and tools to work on firearms. It also creates a de facto registry.
Having worked both “razzle booths” and “flat stores” in carnivals, I know any skill game, no matter how small it appears, can be rigged.
But the buzz conversation isn’t about products or sales, it’s what everyone sees as an eventual confrontation between European powerhouse Beretta Holding, SA, and Sturm, Ruger & Company.
Shortly after the close of the stock market yesterday, the board of directors of Sturm, Ruger & Company announced the
Any European conglomerate buying a chunk of a U. S. competitor is wonderful grist for the industry gossip mill.
This event separates great specialty shooters from the shooters who have the ability to pivot from one discipline to another.
That’s what makes this competition interesting. Everyone will step to the line using unfamiliar guns, from precision air pistols to shotguns, practical defensive pistols and single action six-guns, as well as rimfire rifles and long-range rifles.
