Beware of Double-Edged Swords

Today, the industry seems to be enamored of the idea of using “influencers” to sell their products. I’m not a fan, but neither am I against the idea of tribes or followers or whatever you want to call them. It’s just that tribes that don’t buy are really nothing more than shoppers. If your brand’s […]

Giffords Gets Schooled On the Reality of Ammo Vending Machines

ammo ammunition vending machine American Rounds

It’s been said (supposedly by Mark Twain) that a lie can get halfway across the world before the truth can get its boots on. This is often true, largely because lies are easier to simplify and tend to be more entertaining than the truth. Truth often requires some work to learn, while an easy lie […]

It Looks Like the Battle Over Vista’s Ammunition Businesses is Over

It took a $100 million bump in the sales price, but it appears Czechoslovak Group (CSG) has finally gotten the final endorsement of Vista Outdoor Board of Directors to proceed with the acquisition of Vista’s Kinetic Group. The final price for the ammunition division (The Kinetic Group) of Vista works out to $21/per share -in […]

Progress: Alabama Grocery Stores Now Selling Ammo From Vending Machines

ammo ammunition vending machine American Rounds

Two grocery stores in Alabama currently have an automated vending machine that dispenses ammunition. American Rounds markets an automated ammunition dispenser which uses artificial intelligence technology to verify a buyer’s identification and age through card scanning and facial recognition software. The buyer inserts their photo ID, and the machine conducts a 360-degree scan to match […]

On Foreign Ownership and Media Ignorance

This morning we ran a quote from a Politico article on the U.S. DOJ opening an antitrust inquiry into the potential sale of Vista Outdoors’ ammunition-related brands (CCI, Speer, Federal, Remington, Alliant Powder, etc) to Czechoslovak Group, a company based in the Czech Republic. Antitrust considerations aside, the Politico article put my brain on two […]

DOJ Eyes Vista Ammo Brand Sale for Antitrust Violation

…in recent weeks DOJ antitrust lawyers have been meeting with third parties, including law enforcement groups concerned that the deal will lock up the U.S. market for primer, the key ingredient in bullets, according to three people with direct knowledge of the matter. A letter from the National Association of Police Organizations sent last week […]

Frog Farts? Have You Ever Tried Ultra-Quiet .22 CB Ammo?

You won’t believe how quiet .22 CB (conical bullet) or Colibri rounds are. They’re actually quieter than shooting  22 LR suppressed. They’re great for teaching a new shooter, plinking, or even for taking down small critters. And no ear pro needed! They come in both short and long rounds at a couple different velocity levels […]

New York Thinly Disguises Another Gun Control Bill as Environmentalism

outdoor rifle shooting range

By Jake McGuigan There must be something in the water in the Hudson River. First it was the Bronx and Queens when U.S. Rep. Alexandria Ocasio-Cortez (D-N.Y.) asserted — with zero scientific evidence — that traditional lead hunting ammunition “poisons everything in sight.” Now, anti-hunting Democratic lawmakers in the state’s capital are pushing an egregiously […]

Ancient Lame Duck Maryland Senator Wants to Limit How Much Ammunition You Can Own

Senator Ben Cardin D-MD

A Democrat Senator tweeting out a call for another “assault weapons” ban is hardly remarkable. It’s one of those rote talking points they all keep in their rhetorical quivers, ready to pull out at a moment’s notice if, say, there’s a TV camera within the immediate area…or a red-shirted wine mom approaching him on the […]

5.7 Pistol Designs: Different Routes to the Same Destination

The best way to learn any tool is to learn by using it. That’s the reason behind this week’s 5.7 Fest in Louisiana. Writers and manufacturers of 5.7×28 guns, ammo and accessories got together to give an opportunity to invited media to determine for themselves what this diminutive caliber is capable of doing. They also did […]