Beware of Double-Edged Swords

Today, the industry seems to be enamored of the idea of using “influencers” to sell their products. I’m not a fan, but neither am I against the idea of tribes or followers or whatever you want to call them. It’s just that tribes that don’t buy are really nothing more than shoppers. If your brand’s […]

California Now Monitoring Lawful Gun Purchases While Criminals Get a Free Pass

Gavin Newsom angry

Remember just two short years ago when California officials apologized after a trove of private personal information of concealed carry permit holders was “leaked?” The sensitive information included the names, dates of birth, gender, race, driver’s license numbers and addresses of permit holders. That data leak also included the type of permit issued, indicating if […]

Giffords Gets Schooled On the Reality of Ammo Vending Machines

ammo ammunition vending machine American Rounds

It’s been said (supposedly by Mark Twain) that a lie can get halfway across the world before the truth can get its boots on. This is often true, largely because lies are easier to simplify and tend to be more entertaining than the truth. Truth often requires some work to learn, while an easy lie […]

SilencerCo Announces the Acquisition of ZEV Technologies

The suppressor business is good right now. Very good. Manufacturers across the country are looking at significant order backlogs, all thanks to our friends at ATF. As we wrote back in March, eForm 4 approval wait times have dropped into the single digits, frequently the low single digits. We monitor Silencer Shop’s eFrom approval tracker […]

It Looks Like the Battle Over Vista’s Ammunition Businesses is Over

It took a $100 million bump in the sales price, but it appears Czechoslovak Group (CSG) has finally gotten the final endorsement of Vista Outdoor Board of Directors to proceed with the acquisition of Vista’s Kinetic Group. The final price for the ammunition division (The Kinetic Group) of Vista works out to $21/per share -in […]

American Rounds is Automating Ammunition Sales While Making it More Secure

One popular misconception pushed by anti-gun groups is that it’s easy to buy a gun in the United States. They make it sound as if it’s as simple as drive-through fast food. That’s patently untrue, of course, but its’ a vivid mental image they work hard to drive home. When you’re pushing emotion, not facts, […]

Progress: Alabama Grocery Stores Now Selling Ammo From Vending Machines

ammo ammunition vending machine American Rounds

Two grocery stores in Alabama currently have an automated vending machine that dispenses ammunition. American Rounds markets an automated ammunition dispenser which uses artificial intelligence technology to verify a buyer’s identification and age through card scanning and facial recognition software. The buyer inserts their photo ID, and the machine conducts a 360-degree scan to match […]

Why Does Citibank Finance ‘Weapons of War’ While Freezing Out US Gun Makers?

Citibank

  Citigroup, the international banking giant worth over $300 billion, is suffering from a case of cognitive dissonance when it comes to their banking services policies. Citigroup is holding steadfast to their refusal to provide services to firearm businesses that won’t knuckle under to their gun control demands, but is standing by their decision to finance […]

What Exactly Was Decided in the P320 Verdict Against SIG SAUER?

You may have heard about a recent jury verdict against SIG SAUER. If you haven’t, a federal court in Georgia awarded $2.3 million to Robert Lang who asserted – depending on which of his statements you read – that his P320 pistol either: 1) went off by itself, 2) was influenced by an unknown foreign […]

Jason Hornady Just Threw an Epic 75th Anniversary Party

QA Outdoors: So you had an intimate little party for 2500 or so friends this past weekend…. Jason Hornady: There were 3,000 redeemed tickets that were coming. And then, as you know, things just happen. We had planned for 3,000 and  2,500 or so were able to be there. QA: As one of the “No […]