Beware of Double-Edged Swords
Today, the industry seems to be enamored of the idea of using “influencers” to sell their products. I’m not a fan, but neither am I against the idea of tribes or followers or whatever you want to call them. It’s just that tribes that don’t buy are really nothing more than shoppers. If your brand’s […]
This Really Is a Great Time to Be a Shooter
We all suffer from what my instructor in the early days of computers called “information overload.” Too much information delivered with too-little context. There was no reliable way to discern the difference between real knowledge and regurgitated information. The only thing that’s changed since then is the magnitude of both. Today, you can get “instant expertise” via Google […]
When Small Distances Really Matter
The events of the past week have brought home the fact that even the smallest units of measurement make a gigantic difference when magnified by life. Had Donald Trump not turned his head ever so slightly at the precise instant he did during his Pennsylvania speech on Saturday, the nation would have found itself in […]
It Looks Like the Battle Over Vista’s Ammunition Businesses is Over
It took a $100 million bump in the sales price, but it appears Czechoslovak Group (CSG) has finally gotten the final endorsement of Vista Outdoor Board of Directors to proceed with the acquisition of Vista’s Kinetic Group. The final price for the ammunition division (The Kinetic Group) of Vista works out to $21/per share -in […]
American Rounds is Automating Ammunition Sales While Making it More Secure
One popular misconception pushed by anti-gun groups is that it’s easy to buy a gun in the United States. They make it sound as if it’s as simple as drive-through fast food. That’s patently untrue, of course, but its’ a vivid mental image they work hard to drive home. When you’re pushing emotion, not facts, […]
What Exactly Was Decided in the P320 Verdict Against SIG SAUER?
You may have heard about a recent jury verdict against SIG SAUER. If you haven’t, a federal court in Georgia awarded $2.3 million to Robert Lang who asserted – depending on which of his statements you read – that his P320 pistol either: 1) went off by itself, 2) was influenced by an unknown foreign […]
Jason Hornady Just Threw an Epic 75th Anniversary Party
QA Outdoors: So you had an intimate little party for 2500 or so friends this past weekend…. Jason Hornady: There were 3,000 redeemed tickets that were coming. And then, as you know, things just happen. We had planned for 3,000 and 2,500 or so were able to be there. QA: As one of the “No […]
Everyday Carry: ‘Drop Test’ Your Personal Defense Ammunition to Ensure Reliability
Last week, I wrote about the misadventures I had at Metal Madness due to a couple of ammo/magazine issues, mostly self-inflicted. The piece drew a response from George Harris, one of my favorite firearms experts and trainers. Formerly the head of training at SIG SAUER, he’s now President and CEO of International Firearms Consultants in New […]
The Things You Learn In Competition May Save Your Life One Day
You learn a lot from competition. Dealing with pressure, time constraints, performance anxiety and other tensors give an occasional additional experience: choking. All those are great teachers about preparation in all aspects of life. Shooting the Metal Madness Homecoming rimfire match in Kentucky a couple of weeks ago taught me that what I’d thought was preparedness…wasn’t. […]
Never Interrupt Your Opponent When She’s Making a Mistake
With the announcement of Friday’s 6-3 Supreme Court decision overturning the block on bump stocks, there were the usual responses from the industry (yay!), the Brady bunch (boo!) and the typical bloviation from observers on both sides of the issue. On the pro-gun side, comments were calm and measured. At the same time, pro-gun leaders […]