NRA Marketing Sure Has Come a Long Way From Those ‘Cold Dead Hands’

Life comes at you fast. For those of us who are old enough to remember Charlton Heston defiantly hoisting that rifle in the air, having an NRA social media promo show up in our feed featuring a blonde in a tight tee and form-fitting scrunch-butt athleisure shorts came as something of a surprise.

We’re not in AckMacistan any more, Toto.

Not everyone welcomed this new approach by America’s oldest civil rights organization that looks to be aimed at appealing to a younger audience than the association’s stereotypical old fat white guy demo.

And some still can’t seem to get past the long-gone LaPierre regime’s well-documented failings and abuses.

But those of us who’ve been paying attention know that the NRA has — frequently behind the scenes — been funding and fighting some of the most important court battles that have gone our way in recent years (check out the dozens of cases they’re currently involved in here).

So, in addition to this new, youth-oriented tack, the NRA (and ILA) powers that be might want to direct some of their dinero toward touting their higher profile wins as well as the other gun rights irons they currently have in the fire. That might help them throw a little more dirt on that old rep they’re trying to get past.

Oh and . . .

Gun-grabbers only care about one thing…optics and politics. 

We were told there would be no math here in the gun rights space, but by our count, that’s two.

Anyway, if continuing to grow the gun culture and keeping the NRA in the fight for our 2A rights means navigating the growing cootermogging trend in our socials, we’re okay with that.

 

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1 thought on “NRA Marketing Sure Has Come a Long Way From Those ‘Cold Dead Hands’”

  1. The NRA has done more to destroy the 2A right of Americans, than they have ever (or will ever do) done to help. It’s “behind the scenes’ a approach is notorious for negotiating away more rights than it has ever worked to preserve.

    It’s out outdated, corrupt organization that cares more about filling executive pockets, far more than defending America’s gun culture…and it has been that way for decades.

    Franky, anyone who supports the NRA, should be considered a person of questionable intelligence…or in outright opposition of the 2A.

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