OMG! Gun Companies and Retailers Advertised Black Friday Sales! And Sold Guns! OMG!

Primary Arms black friday sale

As in years past, gun makers and dealers resorted to Black Friday and Cyber Monday sales promotions to bolster their profits. One method for delivering these promotions: email blasts that pepper potential customers, like the kind shown below. This Black Friday, Bushmaster Firearms, known for producing the AR-15s used in the mass shootings in Newtown and Buffalo, sent a marketing email announcing sales while depicting a turkey armed with one such rifle.

A recent Trace and Rolling Stone report explained how gun companies use email marketing to “turn gun buying into a habit.” According to the report, during a May 2024 webinar to NSSF members, the digital marketing director for Guns.com urged gun makers and dealers to rely on mass marketing emails for “big holiday promotion[s],” such as Black Friday sales, for higher “open rates, click-through rates, [and] conversion rates.” …

Along with email blasts, gun companies also took to social media to announce steep Black Friday and Cyber Monday discounts on firearms, ammunition, accessories, and merchandise. A few examples are shown below.

While it is no surprise that gun companies use e-commerce marketing tactics like other industries, the notable difference here is that they are selling deadly weapons that do not offer second chances. Additionally, these online marketing channels are easily accessed by those prohibited from owning guns, including children and teens too young to purchase guns legally.

Finally, none of the email blasts or social media posts reviewed by The Smoking Gun for Black Friday or Cyber Monday warned viewers about the risks of firearm ownership, or acknowledged that some families have empty seats at their Thanksgiving tables due to gun violence.

— Greg Lickenbrock in Gun Companies Cash in on Black Friday and Cyber Monday

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10 thoughts on “OMG! Gun Companies and Retailers Advertised Black Friday Sales! And Sold Guns! OMG!”

  1. Of all of the things available to minors online – AI is encouraging kids to commit sui-ci-de, hardcore and violent por*nogra-phy is available with just a few mouse clicks, cyberbullying, thousands of mentally ill left wingers telling children to kill their parents and MAGA and christian children and their selves, left wing child predators and terrorists, violent acts by left wingers, left wing politicians supporting illegal alien murderess and rapist and child predators, and much more left wing evil twisted sick activities and fantasies…

    ….but the Everytown funded left wing Smoking Gun is worried that a kid might see a online picture of a turkey holding an AR-15?

  2. Elderly Man Shoots Attacker in … Self-Defense After Being Struck With Snow Shovel.

    ht* tps://www.usacarry.com/elderly-man-shoots-attacker-in-alleged-self-defense-after-being-struck-with-snow-shovel/

  3. Shot During Setup in Fake Online Transaction, Victim Fires Back and Hits Both Attackers.

    [A planned online transaction turned into a violent robbery attempt in Richland County on Sunday evening, resulting in the victim being critically injured but managing to return fire, striking both attackers.]

    ht* tps://www.usacarry.com/shot-during-setup-in-fake-online-transaction-victim-fires-back-and-hits-both-attackers/

  4. Man Shot After Climbing Into 2nd-Floor Apartment Bedroom in Midnight Break-In.

    ht* tps://www.usacarry.com/man-shot-after-climbing-into-2nd-floor-apartment-bedroom-in-midnight-break-in/

  5. This incident was not a DGU but should have been because going hand-to-hand with an intruder/attacker is very risky. You (probably) do not know what they are armed with (i.e. knife) (unless they display it), you take the chance of not being able to overcome the intruder/attacker, you take the chance of being injured in such a manner as to severely limit your ability for defense or worse being killed thus leaving your family without defense against the intruder/attacker, etc…, lots of pitfalls with choosing hand-to-hand against a committed intruder/attacker (its not successful in over 95% of cases). In this case dad managed to push the intruder down the stairs thus stopping him from getting to the children – but what if Dad would have failed to do that and the intruder managed to push Dad down the stairs severely injuring him, the family would have been left defenseless. This was not a DGU but it should have been and the intruder should have been shot. But, this story also illustrates that a dedicated home-defense plan matters.

    Denver Dad Confronts Intruder Creeping Toward Kids’ Bedrooms.

    ht* tps://www.usacarry.com/denver-dad-confronts-intruder-creeping-toward-kids-bedrooms/

  6. Is the DOJ Pulling a “Windsor” with the NFA?

    ht* tps://www.ammoland.com/2025/12/is-the-doj-pulling-a-windsor-with-the-nfa/

  7. This Is Why You Stay Armed: DOT Worker Killed in Brutal Mother-Daughter Attack ~ VIDEO.

    ht* tps://www.ammoland.com/2025/12/this-is-why-you-stay-armed-dot-worker-killed-in-brutal-mother-daughter-attack/

  8. [Left wing wanna be child and political opponent murderer, Everytown supported and donated to, Marx- ist Social -ist violence and terrorist coddling, mentally ill, power hungry,] Jay Jones Tries to Hijack Virginia’s Gun Laws Before He’s Even in Office ~ VIDEO

    ht* tps://www.ammoland.com/2025/12/jay-jones-tries-to-hijack-virginias-gun-laws-before-hes-even-in-office-critics-warn-video/

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