Corporate America might be finally listening the rest of America telling them that to “go woke” means to go broke. Talk of woke policies appears to be waning in corporate boardrooms.
Bloomberg Law published a column, “DEI Chatter Plummets Among Previously Vocal Corporate Advocates” that spells out how corporations are abandoning policies that discriminated against businesses that didn’t bend to the woke agenda. Author Drew Hutchinson wrote that woke language decreased by 68 percent year-over-year among S&P 100 companies. That includes woke policies that targeted and discriminated against firearm and ammunition businesses.
Take, for instance, the proposed firearm-retailer specific merchant category codepushed by union-owned Amalgamated Bank designed to peer into the private purchases by law-abiding gun owners when they legally buy a firearm or ammunition.
Fighting Discrimination
NSSF worked with lawmakers to expose privacy invasion concerns for law-abiding citizens exercising their right to keep and bear arms. Credit card companies “paused” implementation and so far 20 states have enacted NSSF-supported laws to protect the privacy of firearm and ammunition purchasers. Legislation is pending in Congress by U.S. Sen. Bill Hagerty (R-Tenn.), as S. 1715, the Protecting Privacy in Purchases Act, and a companion bill by U.S. Rep. Riley Moore (R-W.V.), as H.R. 1181.
The pushback against financial discrimination that targeted the firearm industry is in full force. Earlier this month, President Trump issued his executive order Guaranteeing Free and Fair Banking for All Americans, which NSSF welcomed with open arms.
U.S. Rep. Andy Barr (R-Ky.), no stranger to battling banking discrimination against the firearm industry, said he would introduce legislation to codify President Trump’s executive order so a future president can’t undo it with the stroke of a pen. He’s already sponsored the NSSF-supported Fair Access to Banking Act, H.R. 987, which would require banks to provide access to services, capital, and credit based on the objective risk assessment of individual customers, rather than subjective broad-based decisions affecting whole categories or classes of customers.
U.S. Sen. Kevin Cramer (R-N.D.) sponsored the Senate version of the Fair Access to Banking Act, S. 401, also supported by NSSF.
The Senate’s Banking Committee Chairman Tim Scott (R-S.C.) offered his own legislation, the NSSF-supported Financial Integrity and Regulation Management (FIRM) Act, S. 875, which has already passed favorably from the Senate Banking Committee. Rep. Barr, introduced a House companion bill as H.R. 2702, which has also passed favorably from the House Financial Services Committee.
That’s all in addition to the NSSF-supported Firearm Industry Nondiscrimination (FIND) Act, introduced by Rep. Jack Bergman as H.R. 45 and by Sen. Steve Daines as S. 137.
Good Riddance
Wall Street is finally getting the message. Citigroup recently dropped its woke discrimination policy that iced out firearm and ammunition businesses. NSSF welcomed the announcement and is carefully monitoring to see if those words are backed by deeds.
Similar discriminatory policies were adopted by others, including Bank of America, J.P. Morgan Chase and Wells Fargo. NSSF is fighting against these discriminatory policies that originally were rooted in the illegal Operation Choke Point, hatched under President Barack Obama and former U.S. Attorney General Eric Holder. That scheme weaponized the Federal Deposit Insurance Corporation (FDIC) and Department of Justice (DOJ) to stop financial institutions from offering services to some regulated industries in an attempt to choke off banking services.
Trump Takes Discrimination to the Woodshed
The woke antigun agenda was in full force throughout the Biden administration and only began crumbling when President Trump put the banking giants on notice shortly after taking office in January.
President Trump wasted no time (or words) telling Bank of American CEO Brian Moynihan and others that banking discrimination was ending and public policy would be set by elected officials, not nameless and unaccountable corporate executives in Wall Street ivory towers.
WEF WRECKING BALL: Trump tells Bank of America CEO Brian Moynihan that big banks need to stop DEBANKING conservatives pic.twitter.com/gp0sRfwXRM
— Breitbart News (@BreitbartNews) January 23, 2025
“You and Jamie [JP Morgan Chase CEO Jamie Dimon] and everybody else, I hope you start opening your banks to conservatives,” President Trump said directly to Moynihan. “What you’re doing is wrong.” Dimon in 2021 testified at a Congressional hearing and stated under oath that JP Morgan Chase would not lend to manufacturers of modern sporting rifles.
“Many conservatives were complaining that the banks were not allowing them to do business, and that included a place called Bank of America,” President Trump continued. “I don’t know if it was the regulators mandated that because of Biden or what, but…I hope you’re going to open your banks to conservatives because what you’re doing is wrong.”
President Trump’s tough talk, backed by tough action, makes it easy to see why woke policies are disappearing from the corporate landscape. It was never a winning idea. It only served a radical agenda to target the firearm and ammunition industry. It couldn’t go away too soon.
BREAKING: 7-Day Wait Period Struck Down!
(Jared} “🚨 Breaking 2A News: The Tenth Circuit Court of Appeals has just struck down New Mexico’s seven-day firearm waiting period, calling it an unconstitutional burden on the Second Amendment.
In this video, I break down:
• What the law required and why it was challenged
• How the Tenth Circuit ruled and why they reversed the lower court
• The constitutional reasoning — including Heller, Bruen, and Rahimi
• Why waiting periods in other states like California, Hawaii, and Illinois may now be at risk
• What this means for gun owners nationwide
This ruling is a HUGE step forward for Second Amendment rights, and it reinforces that the right to acquire a firearm is inseparable from the right to keep and bear it.”
https://www.youtube.com/watch?v=OAEnxWr9QIM
Circle the wagons and protect anti-gun ccw licensing officials from legal actions: BREAKING NEWS: POOR DECISION GIVES CCW OFFICIALS IMMUNITY FROM 2A LAWSUITS..
In a wrongheaded decision, the 2nd Circuit Court of Appeals ruled that judges functioning as CCW licensing officials cannot be sued. Mark Smith Four Boxes Diner discusses…
https://www.youtube.com/watch?v=yHB1dC7o2yo
Man Reunited With Rifle After More Than Four Decades Apart.
“More than 40 years ago, a resident of the small town of Commerce City, Colorado was the victim of a burglary, and among the items stolen was a rifle.
While most of the property that was taken has long vanished, last week the owner of that rifle received the unexpected news that his long gun had been recovered decades later and hundreds of miles away.
The Commerce City Police Department said detectives never forgot about the break-in after Jerry’s rifle was stolen in a home burglary 44 years ago. So when the gun was flagged after someone tried to pawn it in North Dakota last week, a department detective was on it.
The department’s evidence technician, Cara, helped ship the rifle home, and finally, after nearly half a century, ‘Jerry got his gun back!’ The department said Jerry was reunited with what’s now a sentimental piece of property, as it was a gift from his wife, who has since passed away.
This would be a great story even if Jerry’s wife was still with him, but the fact that this gift of hers has been recovered after she passed away makes it even more significant.
…”
https://bearingarms.com/camedwards/2025/08/19/man-reunited-with-rifle-after-more-than-four-decades-apart-n1229613
Big Win for the Second Amendment As DOJ Drops Appeal in Postal Worker Concealed Carry Case.
https://bearingarms.com/camedwards/2025/08/19/doj-drops-appeal-in-postal-worker-concealed-carry-case-n1229641
The power of the sun: Kristi Noem Paints Border Wall a Very Special Color—at the Request of President Trump.
”
…
🚨 LMAO! Democrats are currently losing their minds over President Trump and Kristi Noem painting the southern border wall BLACK to let it get super hot from the sun.
It’s being done so the criminals would burn their hands to the touch if they even tried.
Genius move. 🔥🤣
…
Why black? Well if you’ve ever worn a black shirt on a scorching day, or sat in a black car in the baking sun, you might know the answer:
Speaking in front of a portion of the southern border wall in Santa Teresa, New Mexico, Noem explained that the wall would be painted entirely black for the dual purposes of making it heat up more and thus harder to climb, as well as increasing the lifespan of the metal.
Noem said the new paintwork comes at the request of President Donald Trump.
Although the wall is already tall, she explained, painting it in this manner will make it even more difficult to pass:
‘If you look at the structure that’s behind me, it’s tall, which makes it very, very difficult to climb, almost impossible. It also goes deep into the ground, which would make it very difficult, if not impossible, to dig under. And today we are also going to be painting it black,’ said Noem.
…”
https://redstate.com/bobhoge/2025/08/19/kristi-noem-paints-border-wall-a-very-special-colorat-the-request-of-president-trump-n2193007
[note: energy wise – dark colors, especially black, absorbs more heat energy from sunlight thus heat up more – thus metal that is dark color, especially black, tends to heat up more in the sun and get hot enough to be very uncomfortable to touch and even burn skin. Dark colors absorb more heat because they absorb all wavelengths of light and convert that light energy into heat – where – lighter colors reflect most wavelengths, resulting in less heat absorption.]
correction for :”…thus metal that is dark color, especially black, …”
should have been…
… thus metal that is dark color or painted (or ‘dyed’ or anodized) a dark color, especially black, …
TDS On Steroids: Unhinged Liberal Confronts Trump Supporters Simply Trying to Enjoy a Coffee.
https://twitchy.com/amy/2025/08/19/tds-on-steroids-watch-as-unhinged-liberal-confronts-trump-supporters-simply-trying-to-enjoy-a-coffee-n2417594
The US Constitution was designed to PROTECT the freedoms of citizens. The Left has never stopped to frustrate the original intent and has relentlessly fought to remove freedoms and property from citizens. Rational voters need to remove the Left and all it’s rules, fees and taxes.