The Trick is Finding the Goldilocks Zone
There’s another layer most overlook; the emotional axis between nostalgia and futurism. If your product can also fit along this axis, it gains a significant edge.
Brownell: We’re Seeing a Flight to Values in Today’s Gun Business
What was once a bargain is now considered a risk. Cheap imports are no longer the easy choice while freight costs and tariffs have closed the pricing gap. The quality gap remains.