NRAAM Takeaway: The Industry and Consumers are Adjusting to the New Normal
The opportunity for consumers to speak directly with product experts is one of the most valuable—and underrated—reasons to attend an NRA Show.
Shoot Like a Girl: They Speak Woman
Women are often more effective at introducing firearms and archery equipment to other women because they share a critical advantage—shared perspective.
Houston, We Have a Solution
This year, the NRA returns to Houston. The last time we were there the show was marked by an embarrassing number of empty booths and reduced foot traffic. This year it will be a different story.
Marsupial Gear Parties in Its Parking Lot
The event was set up to be family-oriented, complete with food trucks and a petting zoo to accommodate the younger demographic that makes up Marsupial Gear’s customer base.
Gunsite X Aimpoint
Gunsite has long partnered with companies looking to spotlight their products with students, often through sponsored classes like the famed Gunsite 250 Defensive Pistol course.
Have Gun, Will Engrave: Jane Nelson-Rudd is a Very Busy Shooter
Aspen Filly, as she is known in the cowboy action shooting community, may have been one of, if not the busiest woman at End of Trail SASS competition.
Cowboy Up at the End of the Trail
The 2026 End of Trail saw solid participation, though it didn’t quite reach capacity—perhaps surprising given the economic headwinds of the past several years.
SHOT 2026: From the Ground Up…Beretta’s B22 Jaguar
One of the most interesting new firearms introduced during the 2026 SHOT Show wasn’t just new—it was different in how it came to be.
SHOT 2026: Still More…Because You Can’t Possibly Cover It All
With 19 acres of displays and 13.9 miles of aisles to cover, it’s really easy to overlook new and interesting
SHOT 2026: The Experience
SHOT is a trade show for business purposes, but not everything you see and experience at SHOT Show is business. At least not business as usual.